Previous Year Nios Solved Question Paper for Class 10 All Subjects 2024

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BUSINESS STUDY

(215)

Time: 3 Hours]                                                                                                                                                         [ Maximum Marks: 100

Note:

(i) This question paper consists of 51 questions in all.

(ii) All questions are compulsory.

(iii) Marks are given against each question.

(iv) Section – A consists of

Q.No. 1 to 20 – Multiple Choice type questions (MCQs) carrying 1 mark each. Select and write the most appropriate option out of the four options given in each of these questions. An internal choice has been provided in some of these questions. You have to attempt any one of the given choices in such questions.

(v) Section – B consists of

Q.No. 21 to 35 – Objective type questions. Q.No. 21 to 35 carry 2 marks each (with 2 sub-parts of 1 mark each). Attempt these questions as per the instructions given for each of the questions.

(vi) Section – C consists of – Nios Last Year Solved Question Paper Business Study 215 Class 10

(a) Q.No. 36 to 41 – Very Short Answer type questions carrying 2 marks each to be answered in the range of 30 to 50 words.

(b) Q.No. 42 to 47 – Short Answer type questions carrying 3 marks each to be answered in the range of 50 to 80 words.

(c) Q.No. 48 to 51 – Long Answer type questions carrying 5 marks each to be answered in the range of 80 to 120 words.

(1) Answers of all questions are to be given in the Answer-Book given to you. (2) 15 minutes time has been allotted to read this question paper. The question paper will be distributed at 2:15 p.m. From 2:15 p.m. to 2:30 p.m., the students will read the question paper only and will not write any answer on the Answer-Book during this period.

 SECTION – A

1. (i) A sole trader has : 1

(A) Unlimited resources                                                          (B) Limited resources

(C) Sufficient resources                                                            (D) None of the above

Ans. (B) Limited resources

OR

(ii) Who takes the decisions in a Joint Hindu Family ?

(A) All members                                                                         (B) Concensus

(C) Karta                                                                                       (D) None of the above

Ans. (C) Karta

2. (i) The primary aim of cooperative society is to : 1

(A) earn more profits                                                               (B) serve the members

(C) raise production                                                                  (D) none of these

Ans. (B) serve the members

OR

(ii) A Joint Stock Company is registered under the :

(A) Statutory Act                                                                        (B) Chartered Act

(C) Companies Act                                                                      (D) Contract Act

Ans. (C) Companies Act

3. Which of the following is not a method of direct distribution ?                                                                                      1

(A) Direct Mail                                                                            (B) Broker

(C) Factory Outlet                                                                      (D) Telemarketing

Ans. (B) Broker

4. (i) Direct channels of distribution include:                                                                                                                      1

(A) Producer ® Retailer

(B) Producer ® Consumer

(C) Producer ® Agent ® Consumer

(D) Retailer ® Consumer

Ans. (B) Producer → Consumer

OR

(ii) Retailers are the traders who buy goods from :

(A) Customers                                                              (B) Wholesalers

(C) Both (A) and (B)                                                   (D) Consumers

Ans. (B) Wholesalers

5. Which of the following is not a characteristic of advertising ?                                                                                           1

(A) Impersonal                                                            (B) Non-paid

(C) Identified sponsor                                               (D) Mass communication

Ans. (B) Non-paid

Nios Last Year Solved Question Paper Business Study 215 Class 10

6. (i) Advertising is affected by __________ factors. 1

(A) Economic                                                                (B) Social

(C) Technological                                                        (D) All the above

Ans. (D) All the above

OR

(ii) Electronic media includes :

(A) Radio                                                                        (B) Television

(C) Internet                                                                    (D) All of these

Ans. (D) All of these

7. In which year Consumer Protection Act was enforced ? 1

(A) 1976                                                                         (B) 1984

(C) 1986                                                                         (D) 1995

Ans. (C) 1986

8. In case an aggrieved consumer is not satisfied with the decision of the State Commission, he can make further appeal into :

(A) National Commission                                         (B) District Forum

(C) Supreme Court of India                                      (D) All of the above

Ans. (A) National Commission

9. (i) Consumerism refers to movement by : 1

(A) Consumers                                                             (B) Producers

(C) Society                                                                     (D) Government

Ans. (A) Consumers

Nios Last Year Solved Question Paper Business Study 215 Class 10

OR

(ii) In case consumer is not satisfied with the order passed in the National Commission, he can further make an appeal to :

(A) District Court                                                        (B) High Court

(C) Supreme Court                                                      (D) Any Court

Ans. (C) Supreme Court

10. (i) Which right provides due compensation to consumers ?                                                                    1

(A) Right to choose                                                     (B) Right to be heard

(C) Right to be informed                                           (D) Right to seek redressal

Ans. (D) Right to seek redressal

OR

(ii) Consumer is a person who :

(A) Consumes goods and services

(B) Uses goods and services

(C) Buys goods and services for use

(D) All of these

Ans. (D) All of these

11. (i) Which of the following rights reflects that consumer’s interests will receive due cosideration at appropriate forums ? 1

(A) Right to be heard                                                 (B) Right to choose

(C) Right to seek redressal                                       (D) None of the above

Ans. (A) Right to be heard

Nios Last Year Solved Question Paper Business Study 215 Class 10

OR

(ii) Which of the following is not the responsibility of the consumer ?

(A) To be heard                                                           (B) To think independently

(C) To be aware                                                           (D) To complain

Ans. (A) To be heard

12. Consumer protection is important because of : 1

(A) Consumer ignorance

(B) Unorganised Consumers

(C) Widespread exploitation of Consumers

(D) All of the above

Ans. (D) All of the above

13. Which of the following right depicts that they should know their rights and must exercise them ? 1

(A) Right to be informed                                          (B) Right to be heard

(C) Right to Consumer Education                          (D) Right to choose

Ans. (C) Right to Consumer Education

14. (i) A standardised mark printed on jewellery is known as : 1

(A) ISI                  (B) Agmark                      (C) Hallmark                    (D) ISO 2009

Ans. (C) Hallmark

Nios Last Year Solved Question Paper Business Study 215 Class 10

OR

(ii) District Commission has jurisdiction to entertain complaints where the value of goods and services paid as consideration does not exceed __________ rupees.

(A) 10 lakh         (B) 20 lakh        (C) 30 lakh         (D) 40 lakh

Ans. (A) 10 lakh

15. Wage employment means : 1

(A) Doing business

(B) Serving another person for wages or salary

(C) Engaging in some economic activity on his own

(D) None of the above

Ans. (B) Serving another person for wages or salary

16. Career Path means : 1

(A) Work done in different job positions

(B) Way adopted for a career

(C) Getting professional degree

(D) Getting a job title

Ans. (A) Work done in different job positions

17. (i) Choice of career involves : 1

(A) Wage Employment                                              (B) Self-employment

(C) Both (A) and (B)                                                   (D) None of these

Ans. (C) Both (A) and (B)

OR

(ii) Choosing career requires :

(A) Interest                                                                   (B) Personality

(C) Skills                                                                         (D) All of these

Ans. (D) All of these

18. Entrepreneurship leads to __________ in unemployment. 1 Nios Last Year Solved Question Paper Business Study 215 Class 10

(A) Increase                                                                  (B) Decrease

(C) Neither increase or decrease                           (D) None of the above

Ans. (D) All of these

19. Which of the following are the qualities of successful entrepreneur? 1

(A) They are confident

(B) They take responsibility for their actions

(C) They work hard

(D) All of the above

Ans. (D) All of the above

20. (i) An entrepreneur do the things as : 1

(A) others are doing                                                   (B) different from other

(C) a lazy person                                                          (D) none of these

Ans. (B) different from others – Nios Last Year Solved Question Paper Business Study 215 Class 10

OR

(ii) Which of the following is a function of the entrepreneur ?

(A) Innovation                                                             (B) Risk bearing

(C) Managing                                                                (D) All of above

Ans. (D) All of the above

SECTION-B

Question No. 36 to 51 below. Internal choices have been given wherever necessary.

36. What is a Partnership? Explain in your own words. 2

Ans. A partnership is a business arrangement where two or more people come together to run a business and share its profits, losses, and responsibilities. Each partner contributes something valuable, like money, skills, or resources, and has a share in the decision-making. Partnerships are based on trust and mutual agreement, often formalized through a legal contract. While partners share the benefits, they also bear the risks together. This type of business is common for small to medium-sized enterprises, where collaboration is crucial for success.

37. What is Thrift and Credit Society ? Explain. 2

Ans. A Thrift and Credit Society is a type of cooperative organization where members pool their savings to create a common fund. This fund is then used to provide loans and financial assistance to members at reasonable interest rates. The primary goal is to encourage savings among members and help them meet their financial needs, such as emergencies, business investments, or personal expenses, without relying on high-interest loans from other sources.

These societies operate democratically, with each member having an equal say in decisions, and profits are often distributed among members or reinvested to strengthen the fund.

38. (i) Which medium of advertising will be preferred by the blind ? 2 Nios Last Year Solved Question Paper Business Study 215 Class 10

Ans. For blind individuals, the preferred medium of advertising is audio-based advertising. This includes:

1. Radio: Accessible and widely used for conveying messages through sound.
2. Podcasts: Provide detailed and engaging advertisements.
3. Audio Ads on Digital Platforms: Like streaming services or voice assistants.
4. Braille Advertisements: On physical products or surfaces for direct interaction.

These mediums ensure that the message is accessible through sound or touch, catering specifically to their needs.

OR

(ii) Which media is useful for illiterate consumers ?

Ans. For illiterate consumers, visual and audio media are most effective. These include:

1. Television: Uses visuals and sounds to convey messages effectively.
2. Radio: Relies on audio, suitable for spreading information widely.
3. Posters and Billboards: Use pictures, symbols, and minimal text for clarity.
4. Cinema Ads: Combines moving visuals and sound to reach audiences.
5. Mobile Audio or Video Messages: Simple and accessible for direct communication.

These media focus on images, sounds, and storytelling, making them accessible to consumers who cannot read.

39. (i) Who is a Consumer ? Explain in brief. 2

Ans. A consumer is a person who buys goods or services for personal use, not for resale or business purposes. Consumers are the end-users of products and services and play a vital role in the economy by creating demand. They make purchasing decisions based on their needs, preferences, and financial capacity.

OR

(ii) Give any two reliefs to a consumer under Consumer Protection Act, 1986.

Ans. Under the Consumer Protection Act, 1986, two key reliefs available to a consumer are:

1. Replacement of Goods: If the product is defective, the consumer can request a replacement with a new, non-defective product.
2. Refund of Money: The consumer can claim a refund for the amount paid if the product or service is unsatisfactory or deficient.

These reliefs ensure consumer rights are protected against unfair practices.

40. Give the full form of COPRA. How does it benefit consumers ? 2

Ans. The full form of COPRA is Consumer Protection Act.

Benefits to Consumers:

1. Protection of Rights: Safeguards against unfair trade practices, defective goods, and deficient services.
2. Grievance Redressal: Provides a simple mechanism to address consumer complaints through consumer courts.
3. Compensation: Ensures consumers receive refunds, replacements, or monetary compensation for losses.
4. Awareness: Promotes consumer education and awareness about their rights.

COPRA empowers consumers to fight for justice and ensures fair treatment in the marketplace.

41. (i) Write any two problems faced by consumers. 2

Ans. Two common problems faced by consumers are:

1. Defective Goods: Receiving products that are damaged, malfunctioning, or not as advertised.
2. Unfair Trade Practices: Being overcharged, misled by false advertisements, or sold substandard products.

These issues highlight the need for consumer protection laws and awareness.

OR

(ii) Why should a consumer look for ISI mark on the electric goods ?

Ans. A consumer should look for the ISI mark on electric goods because it ensures:

1. Quality and Safety: The product meets the safety standards set by the Bureau of Indian Standards (BIS), reducing the risk of accidents like electrical shocks or fires.
2. Reliability: The ISI mark guarantees that the product has been tested and approved for performance and durability.

It protects consumers from substandard or unsafe electrical products.

42. Explain three types of Non-economic activities that you see in your surroundings. 3

Ans. Three types of non-economic activities observed in surroundings are:

1. Voluntary Services: Activities like charity work, volunteering at local organizations, or helping neighbors, which are done without any financial gain. These contribute to social well-being and community development.
2. Household Work: Tasks such as cooking, cleaning, and caregiving, which do not involve any monetary compensation but are essential for maintaining the home and family life.
3. Religious and Cultural Activities: Participating in religious rituals, festivals, or cultural events, such as prayers, community gatherings, and celebrations, which are done for personal or social fulfillment rather than for economic profit.

These activities contribute to personal, social, and cultural development but do not directly involve financial transactions.

43. What is E-Commerce ? Explain any two types of E-Commerce. 3

Ans. E-Commerce (Electronic Commerce) refers to the buying and selling of goods and services over the internet. It involves electronic transactions between businesses, consumers, or both, and facilitates a wide range of commercial activities through digital platforms.

Two types of E-Commerce:

1. Business to Consumer (B2C): This is the most common type of e-commerce, where businesses sell products or services directly to consumers. Examples include online shopping websites like Amazon, Flipkart, and Zomato.
2. Consumer to Consumer (C2C): In this model, consumers sell directly to other consumers, often facilitated by online platforms. Examples include eBay, OLX, and Poshmark, where individuals can buy and sell second-hand or used goods.

These types of e-commerce have transformed how people conduct business and shop in the digital age.

44. (i) What is ATM ? How does it help the customers of the bank ? 3

Ans. An ATM (Automated Teller Machine) is an electronic banking device that allows customers to perform financial transactions without the need for a human teller.

How it helps customers:

1. Cash Withdrawals: Customers can withdraw cash from their bank account at any time, without visiting a bank branch.
2. Balance Inquiry: It allows users to check their account balance quickly.
3. Fund Transfers: Customers can transfer money between accounts or to other bank accounts.
4. Deposits: Some ATMs also allow cash or cheque deposits.
5. Accessibility: ATMs are available 24/7, providing convenience to customers for banking services outside of regular banking hours.

It enhances banking convenience by offering self-service and accessibility at any time.

OR

(ii) State any three secondary functions of a Commercial Bank. – Nios Last Year Solved Question Paper Business Study 215 Class 10

Ans. Three secondary functions of a commercial bank are:

1. Agency Services: Banks act as agents for their customers by performing services such as collecting and paying bills, handling tax payments, and managing securities on behalf of clients.
2. Investment Services: Banks invest in government securities, bonds, and other financial instruments to earn returns for themselves or on behalf of their clients.
3. Foreign Exchange Services: Commercial banks facilitate the exchange of currencies, assisting customers with international transactions, remittances, and travel needs.

These functions complement the primary role of commercial banks, which is to accept deposits and provide loans.

 

45. State any three differences between wholesalers and retailers. 3

Ans. Here are three key differences between wholesalers and retailers:

1. Nature of Business:
   • Wholesalers buy goods in bulk from manufacturers and sell them in large quantities to retailers or other wholesalers.
   • Retailers purchase goods from wholesalers or distributors and sell them in smaller quantities directly to consumers.
2. Target Market:
   • Wholesalers target businesses, such as retailers or industrial users, as their customers.
   • Retailers target individual consumers or end-users who purchase goods for personal use.
3. Volume of Sales:
   • Wholesalers deal with large quantities of goods and typically sell at lower prices due to bulk purchasing.
   • Retailers sell in smaller quantities and often at higher prices because the goods are sold to individual consumers.

These differences highlight the distinct roles wholesalers and retailers play in the supply chain.

46. (i) State any three qualities required for success in Self-employment. 3

Ans. Three key qualities required for success in self-employment are:

1. Entrepreneurial Mindset: The ability to take initiative, identify opportunities, and innovate to create and grow a business. A self-employed person must be proactive and willing to take calculated risks.
2. Self-Discipline: Since self-employed individuals manage their own schedules, strong self-discipline is needed to stay focused, meet deadlines, and maintain consistent work performance without external supervision.
3. Financial Management Skills: Effective budgeting, managing cash flow, and understanding profit margins are essential to ensure the business remains financially healthy and sustainable.

These qualities help self-employed individuals navigate challenges and achieve long-term success.

OR

(ii) State briefly the avenues of Wage Employment in the area of business.

Ans. In the area of business, wage employment refers to jobs where individuals are hired by employers to perform work in exchange for wages or salaries. Key avenues of wage employment in business include:

1. Corporate Sector Jobs: Employment in companies or corporations, such as managers, accountants, marketing professionals, and customer service representatives.
2. Retail Sector: Jobs in retail businesses, including store clerks, salespersons, cashiers, and inventory managers.
3. Banking and Financial Services: Employment in banks, insurance companies, and financial institutions in roles like bank officers, loan officers, and financial analysts.
4. Manufacturing and Industrial Sector: Jobs in factories and industries, such as production workers, machine operators, and quality control supervisors.

These avenues provide stable income and growth opportunities in various business sectors.

47. (i) State any three qualities of a successful entrepreneur. 3

Ans. Three key qualities of a successful entrepreneur are:

1. Innovation and Creativity: The ability to think outside the box, generate new ideas, and create unique solutions to meet market needs.
2. Risk-taking Ability: Entrepreneurs must be willing to take calculated risks to pursue opportunities, invest in new ventures, and deal with uncertainties.
3. Persistence and Resilience: Successful entrepreneurs stay determined in the face of challenges, learning from failures and continuing to push forward to achieve their goals.

These qualities enable entrepreneurs to navigate the complexities of starting and growing a business.

OR

(ii) What factors you would like to consider if you start a small enterprise to produce paper cups ?

Ans. If I were to start a small enterprise to produce paper cups, I would consider the following factors:

1. Market Demand: Research the demand for paper cups in the target market, focusing on industries like food service, events, and packaging. Understanding customer preferences and trends would be crucial.
2. Raw Materials: Secure a reliable supply of quality paper and other materials (such as wax or plastic lining) for making the cups. Cost-effective sourcing without compromising on quality is essential.
3. Production Capacity and Machinery: Invest in suitable machinery for manufacturing paper cups, considering factors like automation, production speed, and maintenance costs. The capacity should align with expected demand.
4. Location: Choose a location that is accessible to suppliers, distributors, and customers while considering cost-effectiveness, space for manufacturing, and transportation logistics.
5. Compliance and Quality Standards: Ensure adherence to health and safety regulations, environmental standards, and certifications like ISO for quality assurance in the production process.
6. Cost and Pricing Strategy: Plan for the initial investment, operating costs, and pricing strategy that ensures profitability while remaining competitive in the market.
7. Marketing and Distribution: Develop a marketing strategy to reach potential customers, including businesses, restaurants, and event organizers. Setting up efficient distribution channels would also be critical for timely delivery.
8. Sustainability: Consider environmentally friendly options, such as biodegradable cups or using recycled paper, to appeal to eco-conscious consumers and comply with environmental regulations.

 

48. What are Multinational Companies ? Give two examples. Explain any three advantages of multinational companies.                                                                                                                              5

Ans. Multinational Companies (MNCs) are large corporations that operate in multiple countries, having facilities and assets in more than one country. They manage production or deliver services in different locations, often with a central headquarters in one country.

Two Examples of Multinational Companies:

1. Coca-Cola: A global leader in beverages, operating in nearly every country worldwide.
2. Apple: A leading technology company with manufacturing, retail, and services operations across various countries.

Three Advantages of Multinational Companies:

1. Access to Global Markets: MNCs can expand their reach, tapping into international markets and gaining access to a larger customer base, which boosts sales and profits.
2. Economies of Scale: Due to their large-scale operations, MNCs can produce goods more efficiently, reducing costs and increasing profitability by spreading production costs over a large volume.
3. Technology and Knowledge Transfer: MNCs bring advanced technology and expertise to local markets, leading to improved productivity, innovation, and skill development in the host countries.

These advantages make MNCs powerful players in the global economy, benefiting both the company and the countries they operate in.

 

49. (i) “Communication is as necessary to the business as the blood streams is to a person.” Explain. 5

Ans. The statement “Communication is as necessary to business as the bloodstream is to a person” highlights the critical role of communication in the functioning of a business. Just as the bloodstream circulates oxygen, nutrients, and removes waste from the body, communication flows within an organization, enabling the smooth exchange of information, coordination, and decision-making.

Explanation:

1. Facilitates Coordination: Effective communication ensures that all departments and employees in a business are aligned with the company’s goals, tasks, and progress, just like how blood circulates throughout the body to maintain all functions.
2. Enables Decision-Making: Just as the bloodstream carries essential information to different parts of the body, communication provides the necessary data and feedback for management to make informed decisions.
3. Promotes Efficiency: Proper communication reduces misunderstandings, errors, and delays in business operations, ensuring that work flows smoothly and that the company operates efficiently.
4. Builds Relationships: Communication helps in establishing strong relationships with employees, customers, suppliers, and other stakeholders, just like how the bloodstream supports the overall health of the body by nourishing its organs.

In essence, without effective communication, a business cannot function properly, much like how a person would not survive without a functioning bloodstream.

OR

(ii) Describe the procedure of opening a Saving Bank Account in a Bank.

 

Ans. The procedure for opening a Saving Bank Account in a bank typically involves the following steps:

1. Choose the Bank and Type of Account:

• Select the bank where you wish to open the account.
• Decide the type of savings account you want (e.g., regular savings, student account, etc.).

2. Visit the Bank or Apply Online:

• You can either visit the bank branch or apply through the bank’s online portal if they offer online account opening services.

3. Fill Out the Application Form:

• Complete the account opening form with personal details such as your name, address, date of birth, occupation, etc.
• The bank may ask you to choose certain preferences, such as account type, mode of operation, and nominee details.

4. Submit KYC Documents:

• Provide documents for Know Your Customer (KYC) verification. These typically include:
  • Proof of Identity: Passport, Aadhaar card, voter ID, or driving license.
  • Proof of Address: Utility bills, rental agreements, or bank statements.
  • Photographs: Passport-sized photos for identity verification.

5. Initial Deposit:

• Make the initial deposit as required by the bank to activate the account. This amount may vary depending on the bank’s policies.

6. Signature Verification:

• Sign the account opening form and a specimen signature card. This is done for the bank’s records to verify your signature for future transactions.

7. Receive Account Details:

• Once the application is processed and approved, the bank will provide:
  • Account number
  • Passbook or ATM/Debit card for access
  • Checkbook (if applicable)

8. Activation:

• After completing all formalities, the account is activated. You can then start using the account for deposits, withdrawals, and other banking services.

The process may vary slightly depending on the bank and location, but these are the general steps involved in opening a savings bank account.

50. (i) Mohan takes an insurance policy of ` 1,00,000 with ‘X’ Company. The goods of Mohan are damaged due to fire, the loss incurred is ` 30,000. ‘X’ Company shall restore the actual loss but Mohan claims full amount of the policy. Name the principle of insurance he violated and explain it in 50 words. 5

Ans. Mohan violated the Principle of Indemnity. This principle states that insurance is meant to restore the actual loss incurred, not to provide a profit. Since Mohan’s loss is 30,000, he is entitled only to that amount, not the full policy value of 1,00,000, to avoid overcompensation.

OR

(ii) What purpose does Marine Insurance Policy serve ? Explain the different types of marine insurance policies, which may be of use to exporters and importers.

Ans. A Marine Insurance Policy serves the purpose of protecting goods, vessels, and cargo against risks or losses during transit over seas, rivers, or other navigable waters. It helps exporters, importers, and ship owners safeguard their investments from potential damage, theft, or destruction during transportation.

Types of Marine Insurance Policies Useful for Exporters and Importers:

1. Voyage Policy:
   • Covers goods or cargo for a single voyage from the point of origin to the destination. It is suitable for one-time shipments or specific trade routes.
2. Open Policy:
   • A long-term insurance policy that covers all shipments made by the insured within a specified period, typically one year. It is useful for exporters and importers with regular shipments, as it avoids the need to insure each individual shipment.
3. Time Policy:
   • Covers goods or vessels for a specific time period, regardless of the number of voyages made during that time. It is typically used for vessels engaged in regular, scheduled voyages.
4. Valued Policy:
   • The value of the insured goods is agreed upon beforehand and mentioned in the policy. If the goods are damaged or lost, the full value is paid. This policy is useful when the value of goods is easy to assess and agreed upon by both parties.
5. Floating Policy:
   • This is a type of policy that covers various shipments under a single sum insured, with the value of the goods insured being determined at the time of shipment. It is helpful for businesses that export or import a large number of goods.
6. Hull Insurance:
   • Covers physical damage to the ship or vessel itself. This is more relevant to the owner of the vessel but can also be important for exporters and importers involved in shipping large cargo.
7. Cargo Insurance:
   • Specifically covers the cargo (goods) being transported, protecting against damage or loss due to accidents, natural disasters, theft, etc. It is crucial for both exporters and importers to protect the value of their goods in transit.

These policies help exporters and importers manage the risks involved in the transportation of goods, ensuring financial protection against potential losses or damages during marine transit.

51. What is meant by Advertising ? Give two features of advertising. Explain any three objectives of advertising.                                                                                                                                                                      5

Ans. Advertising refers to the paid, public communication aimed at promoting products, services, or ideas to a target audience. It is used to inform, persuade, and influence potential customers about the benefits of a product or service.

Two Features of Advertising:

1. Paid Communication: Advertising involves paying for the space or time where the message will be displayed, such as TV commercials, online ads, or print media.
2. Non-personal Promotion: Unlike personal selling, advertising is non-personal and reaches a large audience through mass media, without direct interaction with the consumer.

Three Objectives of Advertising:

1. Create Awareness: The primary goal is to inform potential customers about the existence of a product or service, making them aware of new launches or updates.
2. Persuade Customers: Advertising aims to persuade customers to make a purchase decision or choose a product over competitors by highlighting its unique features and benefits.
3. Increase Sales: A key objective is to boost sales by encouraging consumers to take action, whether it’s purchasing a product, signing up for services, or visiting a store or website.

Advertising serves as a powerful tool to create visibility, attract potential buyers, and ultimately drive business growth.

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